Recruitment Marketing 101: How to attract and hire the best talent in a competitive labor market

As talent acquisition goes digital the lines between marketing and recruiting blur. A rise in social media and smartphone usage, shifts in workplace demographics as GenZ and millennials enter the workforce, and a tightening labor market are changing job seeker expectations and how candidates and employers communicate.

Join us for a live webcast as we review the basics of a good recruitment marketing program and share some strategies and tips you can incorporate into your hiring process. Plus, we’ll discuss some of the core foundations of recruitment marketing, including:

• The importance of employment branding, ways to measure your brand, and how recruitment marketing differs from your corporate marketing
• Why you should develop a nurture program to help re-engage with your leads, applicants, references, and previous applicants to help decrease time-to-hire
• How to successfully leverage social media to find top talent and what to look out for to manage your organization’s reputation online
• The importance of a good communication plan to help increase your employer brand and keep candidates engaged throughout the process
• How to demonstrate the value of recruitment marketing and how these efforts contribute to the broader talent acquisition goals. 

Gain a competitive advantage to help find and hire the best talent for every role by incorporating recruitment marketing into your hiring process today.