Human-centered Design: Explained
Original Air Date: 3/24/2020
For companies who leverage human-centered design (HCD), the prizes are rich. Research by the Design Management Institute finds that design-led S&P 500 companies outperform the rest of the index by 211 percent.
Human-centered design is a powerful competitive advantage that many of the world’s leading companies are using to drive innovation, transformation, customer-centricity and business outcomes. But what exactly is human-centered design?
In an era of always-on transformation, organizations face increasingly diverse and complex business problems that need to be understood and addressed — human-centered thinking helps with both.
Combining analytical and intuitive thinking, the HCD process reshapes companies and people, and embeds new creative problem-solving capabilities, so they can continuously address emerging, and often poorly understood, shifts in customer needs, technology, and the competitive environment.
Join ExperiencePoint Master Facilitator’s Keith Laplante and Tom Merrill to:
- Understand what human-centered design is and how it can be used across organizations to drive customer-centricity, innovation and transformation
Hear how innovative companies are embedding human-centered design into their culture to create a competitive advantage - Understand how to identify and overcome common challenges in the human-centered design process
