Employment Brand and Recruitment Marketing in the Era of COVID-19
Original Air Date: 5/28/2020
The chaos and uncertainty of COVID-19 might lead you to think employment branding/recruitment marketing simply does not matter right now. While you might not need to focus as heavily on hiring, the way your organization handles COVID-19 will have long lasting effects on your employment brand. Now more than ever, companies must be agile and adapt to the new normal. The best performing organizations are already focused on honesty, transparency, and planning for the longer term psychological and logistical impacts of the pandemic. Join Alex Her for an in-depth discussion on the implications of COVID-19 for your employer branding/recruitment marketing strategy and how you can adapt to changing circumstances and priorities on the ground.
In this webcast you will learn:
- What it takes to succeed as an employment brand/recruitment practitioner during the pandemic?
- How to use data to better understand what's happening with your brand
- How to continue to manage your brand internally with current employees
- Which parts of your employment brand strategy matter less today and which matter more.
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