As VP of Marketing at GoCo.io, Allie is responsible for setting the go-to-market strategy for GoCo's products, and generating demand through marketing programs. With over a decade of experience leading marketing for SaaS startups and scale-ups, Allie is passionate about driving growth by blending the art of creative marketing campaigns with the science of data analytics and buyer behavior. She has been awarded over a dozen American Marketing Association Crystal Awards for her marketing campaigns, and has been named one of Houston's Women Who Mean Business by the Houston Business Journal. Allie also serves as the Executive Champion on GoCo's Diversity, Equity, and Inclusion Task Force, and is a vocal advocate for People Ops, and making work a better, more equitable place for everyone.