As Director of Marketing at GoCo.io, Ashley oversees lead generating programs, facilitates partnership between the sales and marketing teams, and makes data-driven decisions to work towards optimizing conversion along all steps of the marketing funnel. She serves as a leader and mentor to the entire marketing team by providing coaching on all types of marketing programs and ensuring strong alignment across departments. Ashley has over a decade of experience running creative, experiential marketing campaigns which have won multiple awards from the American Marketing Association. She is also a champion for the people she works with and has served as the chair of GoCo’s Spirit Committee which fosters a positive company culture of recognition and employee engagement.