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Change Activation in Action: How to Build Belief, Ownership, and Momentum

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Presenters

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Dr. Jessica Kriegel

Dr. Jessica Kriegel is driven by data and defined by results. She transforms corporate culture for success. As seen on CNBC, MSNBC, CNN, NBC, FOX Business, New York Times, Wall Street Journal, Forbes, and more, Jessica is a household name for all workplace, labor, leadership, women in the workplace, and job markets. Her renowned “Results Equation” was acquired by Culture Partners in 2021, where she is currently Chief Strategy Officer.

About this session

Organizations don’t struggle with change because they lack plans, processes, or technology. More often, the challenge is activating people around the change. Even the strongest strategy can stall when employees don’t understand what’s expected, believe in where the organization is headed, or see how their actions contribute to the outcome.

In this session, led by Jessica Kriegel, Chief Strategy Officer at Culture Partners, we’ll explore what it takes to move from simply managing change to truly activating it. She’ll unpack how leaders can create the clarity, alignment, and accountability needed to turn strategic priorities into everyday action, helping teams move beyond awareness and compliance toward commitment and ownership.

Attendees will learn how to:

  • Activate change by building genuine buy-in and overcoming resistance
  • Influence the beliefs that shape how people respond to change and align teams around a shared purpose
  • Translate strategy into sustained behaviors that accelerate adoption and drive long-term results