Change Activation in Action: How to Build Belief, Ownership, and Momentum

Organizations don’t struggle with change because they lack plans, processes, or technology. More often, the challenge is activating people around the change. Even the strongest strategy can stall when employees don’t understand what’s expected, believe in where the organization is headed, or see how their actions contribute to the outcome.

In this session, led by Jessica Kriegel, Chief Strategy Officer at Culture Partners, we’ll explore what it takes to move from simply managing change to truly activating it. She’ll unpack how leaders can create the clarity, alignment, and accountability needed to turn strategic priorities into everyday action, helping teams move beyond awareness and compliance toward commitment and ownership.

Attendees will learn how to:

• Activate change by building genuine buy-in and overcoming resistance
• Influence the beliefs that shape how people respond to change and align teams around a shared purpose
• Translate strategy into sustained behaviors that accelerate adoption and drive long-term results