The End of Bundled Maternity Care

For decades, maternity care has been one of the few areas in healthcare paid as a single bundle—one price covered prenatal care, delivery, and postpartum support.

That era is ending. For most employers, this will be among the most significant changes to benefits design and cost structure in the next decade.

In 2027, the AMA will dismantle global maternity billing, replacing it with a new, itemized system. What used to appear as a single charge will fragment into dozens—reshaping how care is delivered, how clinicians are paid, and how employers experience cost.

This shift promises greater transparency. It also introduces something far less discussed: more cost variability, less predictability, and new exposure to rising spend.

Join Maven Clinic's Chief Medical Officer, Dr. Neel Shah, and Chief Revenue Officer, Doreen Bortel, for a candid look at what's coming and what smart employers are doing now to prepare.

In this session, we'll unpack:

• Why maternity billing is being "unbundled"
• Where costs are likely to rise—and why they may become harder to control
• How this shift could change care patterns, utilization, and patient experience
• The hidden risks (and opportunities) for employer-sponsored health plans
• What you can do now to stay ahead of 2027—not react to it